This lip shine retails for $32.00. Described on the Estee Lauder website as a glide on a pop of bright, illuminating, buildable color-a burst of sheer, brilliant, hydrating shine. The Estée Lauder Pure Color Illuminating Shine is high-powered glamour, enhanced with plumping moisture. 100% of panelists demonstrated an immediate improvement in moisture. *With a blend of hydrating ingredients, it glides smoothly onto lips. The ultra-comfortable texture feels delightfully lightweight yet richly conditioning. Instantly plumps and smooths lip surface with moisture, helping reduce fine, dry lines and lip flakiness. Slim design allows for precise application, sculpting and defining lips with gleamy, glowing color.