Juvia's Place I Prep, I Prime Eye Primer Review! We will be testing this NEW eyeshadow primer, from the pigmentation, consistency, and blend-ability. Keep in mind that I purchased Shade 2. This trio retails for $12.00 dollars. Described on their website as The Juvia's Place I Prime, I Prep is a lightweight eyelid primer that color corrects and smooths lids, leaving a beautiful canvas to enhance the vibrancy, blend-ability, wearability, and ceaselessness of your favorites eyeshadows.